Trending global make-up brand Charlotte Tilbury needed to showcase the launch of their range of beauty products in The Netherlands.

Charlotte Tilbury is recognised as one of the world's leading make-up artists, working with stars such as Kate Moss, Jennifer Lopez and Rihanna. Her beauty products are "inspired by legendary starlets and supermodels" and as such the launch of her range in the Netherlands required the highest quality beauty imagery while delivering an exclusive user-generated photo experience.

Working through our Amsterdam office, Boothnation Netherlands, we sent our custom-made, fully-branded Charlotte Tilbury GIF Photo Pod to Bijenkorf Amsterdam, the city's premier department store. 

In a fully-immersive brand experience, our Photo Pod took centre-stage alongside Charlotte Tilbury and a team of her professional beauticians. Customers were invited to enjoy a makeover by Charlotte and her team, and then capture the gorgeous results in stunning animation using our GIF Pod.

With our exclusive photo experience providing in-built live social sharing facilities, the glamorous GIFs were then instantly uploaded by customers to their social media platforms with the hashtag #TILBURYINAMSTERDAM. 

With our Photo Pod creating and sharing unique and captivating visual content, the launch of the Charlotte Tilbury range in The Netherlands achieved invaluable brand communication via our innovative visual technology. 

Dominic Hilton