The Lulu Guinness Paint Project

We were asked to showcase the innovative nature of the Lulu Guinness brand, and the marriage of the fashion and art worlds at the launch of the Lulu Guinness Paint Project in London. Using an eye-catching explosion of paint, artist Joseph Steel and Lulu Guinness had created a limited edition collection of one-off clutch bag featuring a paint splatter design.The Republic of Photography were commissioned to represent and promote the new line with trademark innovation and style.  Working as part of a spectacular live event, the Republic of Photography dramatically complimented these portable works of art with a one-of-a-kind interactive photographic show. Featuring a live projection of unique ‘paint splatter’ images and glossy instant printing, we designed and built a Pop Up Shoot that delivered live artwork with its very own explosions of colour. 

Simon Lunt