Maxx exposure

What better way to open a new store than to celebrate your customers?

The ROP helped TK Maxx with new store launches in Westfield Stratford, Dundrum and Navan.

Participants got to choose which background they would like from a touch screen and could upload to Facebook and Twitter.

In Westfield, images were instantly projected onto the centre's large plasma screens.

Rosie Harvey-Otway