IKEA BALL PIT

Everybody loves a ball pit. Everybody loves a great photo. Which is why our Dutch office, Boothnation NL, combined the two ideas to create a crazy fun brand activation for IKEA Nederland.

The unique and lively photoshoot was held in conjunction with the Best Social Awards 2018 in Amsterdam. As you'd expect, everybody had a ball... [Sorry!]

Dominic Hilton