CALVIN KLEIN NEW YORK CAB
We brought a slice of the Big Apple to Amsterdam for Calvin Klein Jeans.
Our Calvin Klein brand activation tour saw our immersive photo experience travel to Calvin Klein shops in The Hudson’s Bay department stores in different cities and the Bijenkorf in Amsterdam.
Starting in Rotterdam, we then went to De Bijenkorf in Amsterdam, through The Hague, and last but not least the Hudson’s Bay in Amsterdam.
Our integrated set allowed shoppers to experience the illusion of sitting in the backseat of an iconic New York cab. And looking great doing it too!
With thousands of shoppers taking part, this was one ride they'll never forget.