Nike Air Max trainers are so popular they now have a day named after them.

The inaugural NIKE AIR MAX DAY was held in Box Park Shoreditch and NikeTown in Oxford Street.

The REPUBLIC OF PHOTOGRAPHY was called in to create fresh interactive photo experiences to celebrate this unique brand at both locations.

Our fully-branded Air Max VW camper van parked up in Boxpark, while a specially-adapted Photo Pod was set up in Niketown to capture the iconic design of the shoes.

Participants were invited to 'Wear Your Air' and got to instantly share their celebratory shots via our social media facilities, #AIRMAX.







Dominic Hilton