STRAIGHT OUTTA SHOREDITCH
As gigs go, this one was about as ice cool as they come.
The Republic of Photography teamed up with Capitalize and Universal Pictures. Our mission: to provide an innovative and unique photographic experience for the London and Paris premieres of the smash-hit hip-hop movie Straight Outta Compton.
By personalising our unique Photopod, our touchscreens allowed users to adapt the Straight Outta Compton logo on their photos to specify where they were from.
The Photopod worked its magic for two nights in London and another in Paris at UGC Villette. Famous grills such as Easy E and the big man himself Ice Cube got heavily involved in the def photo fun.