UV and Newquay #PROTECTYOURSELFIE
Another world’s first from the Republic of Photography.
Worldwide experts in sun protection La Roche-Posay came to us with a challenge: could we make a photobooth that shows the underlying damaging effects of sun in your skin?
The result: our one-of-a-kind UV Booth – the latest technical feat from the RoP creative!
Our automated UV Booth took two unique photos, one in normal light, the other within the UV spectrum.
Touring festivals across the British Isles, our exclusive booth was placed within the BE SUN AWARE campaign, in partnership with the British Association of Dermatologists. With their pictures analysed by the experts, samples of La Roche-Posay sun block were handed out to potential sun-worshippers.